http://nbtmusic.wordpress.com/2007/09/12/the-nb...
An aggressive cheerleader for independent musicians, Ariel Publicity built its reputation by working primarily with indie artists. They give back to the independent music community by educating artists through their website, and Ariel has been honored to speak at music conferences such as SXSW, NEMO, and The PMC.Trevor joined the staff of Ariel Publicity at a time when a momentous shift was beginning to take shape. The forward-thinking innovation of digital, paperless publicity brought the adventure of the unknown; a unique quality that has been exhausted in many of today’s thoroughly defined professions. Trevor’s role is constantly expanding as the company grows exponentially. Presently, he handles a majority of the CyberPR operations. Sharing in Ariel’s vision regarding the Internet’s revolutionary power on the music industry led to a newfound passion, opening the door to limitless possibilities.